Page Settings and Metadata

Every page on the internet has information about it that makes it easier for search engines (and people) to understand. This includes the page's title, a short description, the icon to show in browser windows, and more. This is contained in HTML <meta> tags, and is collectively called metadata. 

Why it's important

There are two main kinds of metadata on web pages and two main reasons to make sure your metadata accurately describes the content of your site:

  1. Search engines use page information like meta title and meta description (among other items) both to rank your page for a given search and to inform the person searching what they can find on the page if they click. More about search engine optimization
  2. Social networks (like Facebook, Twitter, and LinkedIn) rely on open graph meta tags (og tags) to populate the image, title, and description of your site when someone shares it. Otherwise these social networks are forced to guess what you want to display there (and usually do a bad job) or won't show anything at all, which deters people from clicking on your content.

Changing your site's metadata

Workfolio gives you the ability to customize your pages' metadata to make sure you are putting your best foot forward on search engines and social networks. You can change a given page's metadata by clicking the "gear" icon on the top right-hand corner of a given page. You can change a page's title, description, and open graph title, image, and description.

Creating good metadata

Workfolio creates good metadata for each of your pages by default, but if you decide to change it, make sure it is:

  • Descriptive. Your metadata should tell someone searching or seeing your site on social media what that page is about.
  • Succinct. Social networks and search engines don't give you much room to explain. Aim for 155 characters in the description and 55 or fewer characters for the title.
  • Keyword-rich. Make sure your descriptions contain the words you are hoping to show up for in search engines (which requires some careful thought and a good SEO strategy).

Feel free to reach out to us at with any questions you have about your pages' metadata.

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